“You are either creative… or you are not.”
That's shit. Why would anyone see creativeness in such absolute terms?
Everyone can be creative. When you decided to have American Waffles with kaya because strawberry and whipped cream just didn't cut it, you were being creative.
Creativity is exercised in every field. If 70% of the Earth’s surface is made up of water, the rest is made up of ideas, with the occasional wonder.
There are the remarkable advancements in medicine, science and technology. How did satellite television come about? Or for that matter, television? How amazing are painkillers? How blindingly simple and brilliant is the concept of an overhead bridge? How does quattro help Audi automobiles stick to the road like glue and cut through the wind like a hot knife through butter? There can be no Vorsprung durch Technik without creative thought.
You do not have to look far to find ingenuity. Sit down at the kopitiam and marvel at the shorthand they use for drinks: Teh C, Teh siu dai, Teh O, Teh O Kosong, pa kiu etc. Then when your Teh peng arrives, marvel at the straw (!) and the fact that ice cubes were not native to a glass of teh, until someone’s stroke of genius. Hell, someone else took that further with frozen teh cubes, so your drink never gets diluted!
Squalid little advertising people, designers and writers like to think they own the terms “creative” and “creative industry”. That’s shit. Why do these terms exist anyway? Is there some kind of checklist to determine if someone is creative or not? There must be, because it would explain why they all try so hard to look the part.
I don’t have to list the hallmarks of “creative people”; you would know. You’d recognise them a mile away, and therein lies the fallacy of all this “creative people” nonsense: there exists a mould, and they’re all content to fit in, which runs counter to everything original thinking stands for.
Friday, January 18, 2008
"Creative" people are this, they are that.
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Yuanheng
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